6 Types of Video Content a Production Company Can Help With
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Whatever it is, the way you tell your story online can make all the difference.
A video production company provides assistance with all stages of video production, including:
Planning and pre-production
Set design and staging
Shooting and direction
Editing and post-production
Murray Hill Studios helps individuals and businesses streamline the production process to meet your needs and goals. Here are a few different types of video content that a production company will help with:
1. Explainer Videos
Explainer videos are often short segments that showcase a company's product, services, or mission. They can be used to introduce a brand or product to consumers and business partners.
Murray Hill Studios will help you create explainer videos that break down complex topics in a clear, concise manner. Our team offers:
Script editing to ensure your message lands with the right tone
Visual effects and graphics to enhance the appeal of your video
Experienced direction to keep your content focused and on-brand
2. Podcast Videos
Podcasters may incorporate video along with their audio content to increase consumer engagement. Incorporating unique video visuals helps audiences retain information and connect more personally with the host.
Working with Murray Hill Studios gives you:
A custom podcast space that reflects your personality and aesthetic
Set consistency across multiple recording sessions
Volume discounts for ongoing or high-frequency productions
A simplified setup and filming process — we handle the repetitive steps so you don't have to
3. Discussion Videos
For webinar hosts, talk show producers, and interview formats, a quality backdrop elevates the professionalism of your program. Our team provides furniture, backdrops, and full staging support to create the right environment for your content.
Available backdrop options:
| Backdrop | Best For |
|---|---|
| Backlit grid panels | Modern, branded looks |
| Patterned and white cyclorama | Clean, versatile settings |
| Black curtains | Dramatic, focused presentation |
Our team sets up cameras at flattering angles and configures audio equipment for optimal sound quality throughout your production.
4. Promotional Videos
Promotional videos are a staple of marketing campaigns, used to advertise products and services with impact. Industries that commonly use promotional video include:
Travel — showcase packages and destination highlights
Skincare — demonstrate product results and brand story
Electronics — feature new releases and tech capabilities
Beverage — launch seasonal promotions or new lines
And many more — from retail to professional services
Whether you're launching a new product or running a holiday campaign, video production services amplify the reach and effectiveness of your marketing efforts.
5. Testimonial Videos
Testimonial videos are one of the most powerful tools for building consumer trust. By letting satisfied customers share their experiences on camera, you can:
Alleviate concerns for first-time buyers
Differentiate your brand from the competition
Encourage purchase decisions with authentic social proof
Our team provides a professional studio space along with full support for lighting, direction, and editing to ensure every testimonial looks and sounds its best.
6. Training Videos
Training videos help HR teams and managers onboard new employees efficiently — without repeating the same sessions over and over. This format is equally effective for customer education, helping users understand how to use a product correctly and safely.
Murray Hill Studios ensures that the audio and visual components work together to deliver a cohesive, polished result with clear, easy-to-follow training instructions.
Hire a Reputable Video Production Company
Murray Hill Studios is a video production company skilled in creating various types of content. Whether you need a space for podcasts, webinars, training videos, or other media, we can help offer solutions. Our team has experience setting up backdrops, operating cameras, and delivering a polished finished product to our customers. Contact our team today to learn how to get started producing high-quality video content.