Why Pharma Brands Are Turning to Studio Roundtables in 2025

Why Pharma Brands Are Turning to Studio Roundtables in 2025

In a post-Zoom world, pharmaceutical companies are bringing their experts back together in person—but not always at conferences or hotel ballrooms. They’re very often choosing professional studios for one of the industry's most powerful formats: the roundtable discussion.

Here’s why pharma brands are leaning into this model in 2025—and why our NYC studio is their go-to space.

1. Studio Roundtables = Control, Consistency, and Compliance

Medical and regulatory teams are laser-focused on how content is presented. In a studio, you control every variable:

  • Lighting is even, flattering, and replicable across shoots

  • Audio is clean—no lag, no dropped mics

  • Branding and product visibility are fully customizable

  • Footage is consistent across key opinion leaders (KOLs), even if recorded on different days

This level of polish is almost impossible in hotel suites or on-location setups.

2. Medical Affairs Teams Want Thought Leadership — Not Commercial Fluff

Roundtables provide the perfect format for authentic peer-to-peer dialogue.
Whether it’s:

  • HCPs discussing new clinical data

  • Experts analyzing emerging guidelines

  • Researchers reflecting on patient outcomes

…studio roundtables give pharma brands a compliant, educational content engine—without feeling like a commercial.

3. A Full Day in Studio = Months of Content

With a strategic plan, one studio shoot can produce a full campaign:

  • Long-form discussions for CME or internal training

  • Bite-sized KOL quotes for social and rep use

  • Companion stills for whitepapers or MSL decks

  • Subtitled video clips for international/localization

Our studio becomes a hub for multichannel content, serving commercial, medical, and comms teams at once.

4. The Hybrid Advantage: Remote KOLs, Seamless Integration

Can’t get all participants in NYC? No problem. A well-equipped studio can integrate remote speakers with:

  • Clean video feeds

  • Teleprompter + return monitor support

  • Split-screen multicam layouts.

  • You maintain production quality while accommodating global experts.

5. NYC Location = Access to Top KOLs and Agencies

New York remains a pharma magnet — major agencies, PR teams, and KOLs are based here or pass through regularly.
Being located in the city means our studio is ideally positioned to:

  • Host experts during medical conferences

  • Shoot on tight PR/medical affairs timelines

  • Serve multiple clients with minimal travel costs

Final Thought: Pharma Needs Trustworthy Production Partners

Pharma brands aren’t looking for flashy edits—they want reliable, HIPAA-aware teams who understand their world.
As a studio partner, your advantage is offering:

  • Professionalism

  • Efficiency

  • A clear understanding of regulatory expectations

If you’re not already marketing your space to pharma clients, now is the time—roundtables are here to stay.

Need help producing your next pharma roundtable?
Our NYC studio is fully equipped for multi-cam discussion formats, remote guest integration, and compliance-friendly content capture. Contact us to schedule a tour or book a discovery call.

Jahaneen Johnsen