Summer is Here: Why it is the Best Time to Level Up Your Video Content!
Summer is Here: Why Now is the Best Time to Level Up Your Video Content!
The days are longer, the sun is shining, and summer is officially upon us! While many of us are dreaming of beach getaways and barbecues, for businesses, summer can actually be one of the most strategic times to invest in professional video production.
At Murray Hill Studios, we've seen firsthand how our clients leverage the summer months to get ahead, whether it's for critical pharma communications, engaging corporate updates, impactful brand awareness campaigns, or seamless media tours and podcasts.
Why Summer?
You might be thinking, "Isn't summer a quiet period?" And for some, it might be. But that's precisely what makes it an opportune time for video production. Here's why:
* Optimized Schedules & Availability: With many people taking vacation, your internal teams and external stakeholders might have more flexible schedules, making it easier to coordinate shoots, gather approvals, and keep your project moving forward. Our studio often sees increased availability during these months, allowing for more flexible booking and potentially faster turnaround times.
* "Get Ahead" Mentality: Summer is the perfect time to build up your content library for the busier fall and winter seasons. Imagine launching a new product in October with a polished video already in the can, or having a series of podcasts ready to roll out monthly. Proactive planning during the summer means less stress later in the year.
* Capitalize on a Slower News Cycle (for Media Tours & Junkets): For media tours and junkets, a slightly less saturated news cycle in the summer can mean your message has a better chance of cutting through the noise. Journalists and producers may have more bandwidth to cover your story, and a professional studio setting ensures you make the best impression.
* Fresh Perspectives & Creativity: The relaxed summer atmosphere can often spark new ideas and creative approaches. Take advantage of this energy to brainstorm innovative video concepts with our team and bring a fresh perspective to your messaging.
How Murray Hill Studios Helps You Shine This Summer:
No matter your industry or communication goals, Murray Hill Studios is equipped to help you produce high-quality, impactful video content:
* Pharma: From regulatory updates and patient education to physician training and product launches, clear and precise video is paramount. Our studios offer the professional environment needed for sensitive and critical pharmaceutical communications, ensuring your message is delivered with accuracy and impact.
* Corporate Communications: Announce new initiatives, share quarterly updates, conduct virtual town halls, or create internal training modules. Professional video enhances engagement and ensures your corporate message is consistent and polished.
* Brand Awareness: Summer is a fantastic time to launch new brand campaigns or refresh existing ones. High-quality video can showcase your brand's personality, values, and offerings in a compelling way, reaching new audiences and strengthening customer loyalty.
* Media Tours & Junkets: Our state-of-the-art facilities provide the perfect backdrop for seamless media interactions. With professional lighting, sound, and a dedicated crew, you can confidently engage with journalists and deliver your message effectively.
* Podcasts: Ready to dive into the world of audio (and video)? Our studios are designed for high-quality podcast production, offering professional equipment operated by skilled technicians to ensure your message sounds as good as it is. Whether you're recording interviews, discussions, or monologues, we provide the ideal setting.
Don't Let Summer Slip By!
Instead of hitting pause, use these warmer months to elevate your video strategy. By leveraging the expertise and facilities at Murray Hill Studios, you can create compelling content that positions your organization for success now and in the future.
Ready to get started? Contact us today to discuss your summer video production needs!