Why Video Content Is Essential for Building Your Brand

If you’re not using video to build your brand yet, now’s the time to start.

By 2025, people expect more than just a great product or service. They want to connect. They want to see the people behind the brand, understand what you stand for, and feel something real. Video delivers all of that—and more.

At Murray Hill Studios, we’ve seen firsthand how video helps brands grow, engage, and build lasting trust. Today, it’s not just a nice addition to your marketing strategy—it’s a must-have.

1. Video Tells Your Story—Quickly and Effectively

Visuals are processed 60,000 times faster than text. In just a few seconds, a strong video can convey your values, voice, and personality in ways that static content simply can’t.

From quick product teasers to behind-the-scenes clips and compelling customer stories, video turns your message into something people actually remember—and feel.

2. Your Audience Is Already Watching

Video is the most consumed content online—and that trend is only growing.

Think about where your audience spends their time:

  • Scrolling through Instagram Reels

  • Watching YouTube explainers

  • Tuning into LinkedIn or Zoom live streams

  • Browsing TikTok or YouTube Shorts

If your brand isn’t showing up where your audience is already engaged, you’re leaving visibility—and opportunity—on the table.

3. Video Builds Trust and Humanizes Your Brand

People buy from brands they trust. And trust comes from authenticity, consistency, and connection.

Video helps you:

  • Showcase your team and company culture

  • Share meaningful customer success stories

  • Demonstrate your product or service in action

  • Speak directly to your audience with clarity and confidence

It gives your brand a face, a voice, and a personality—making you more relatable and more memorable.

4. Video Drives Engagement and Results

Here’s what the numbers show:

  • Landing pages with video can see up to an 80% boost in conversions

  • Social video generates 1,200% more shares than text and images combined

  • Emails with video have significantly higher open and click-through rates

If you’re looking to increase engagement, drive sales, or expand your reach—video gets results.

5. It’s More Accessible (and More Versatile) Than You Might Think

Creating great video doesn’t have to be complicated. With the right team, it can be seamless, strategic, and surprisingly efficient.

From just one well-planned shoot, you can walk away with:

  • A main brand video

  • Short clips for social

  • Behind-the-scenes footage

  • Client testimonials

  • Product demos

  • Content for Reels, TikTok, and more

  • Even internal or training videos

Think of video as a content powerhouse—fueling your marketing across channels for months.

Let’s Tell Your Story, Together

Whether you're just starting to explore video or looking to take your content to the next level, Murray Hill Studios is here to help you create content that’s high-quality, authentic, and aligned with your brand.

We don’t just hit record. We collaborate with you to craft a message that truly resonates.

Ready to get started?
Let’s talk about your goals, your story, and how video can help bring it all to life.

Dorothy Bergmann-Haszinger